Frames of self-presentation in constructing persuasive messages: a study of Polish and American political discourse

Kuzio, A.
Rocznik Kognitywistyczny 6 / 2013
DOI: 10.4467/20843895RK.13.003.1350


This paper is devoted to a study of self-presentation by a Polish politician and an American politician, Jarosław Kaczyński and Newton Gingrich. In the first part, the explanation of the concept of frames is presented. Frames and self-presentation theories are also implemented in analyzing speeches, and therefore they are discussed in this paper. The second part focuses upon illustrating how the concept of frames is exploited with reference to the concepts of persuasion and manipulation.